You can’t risk developing a product no one wants to buy. To innovate with confidence, you need continuous feedback, at the speed of business, from the people who know your brand best: your customers and partners. Engage with real people, get higher response rates and collect the actionable feedback you need. Confident product development decisions mean shorter sales cycles, greater brand loyalty and happier customers.
How you benefit from our software
Build customer-informed market knowledge
Get ongoing, real-time, customer segmentation, up-to-the minute competitive profiles, and build a single view of the customer across the business
Generates ideas collaboratively
Create new products, and get early stage ideas validated, in collaboration with your customers
Drives smart product building
Collect instant feedback from ideas to launch, infusing customer intelligence into UX and design.
Validates go-to-market messaging
Launch assumption tests (positioning, packaging, promotions, creative), and test prices and elasticity.
Assesses post-launch success
Track soft metrics, collect feedback on key moments, conduct transactional deep dives and spot problems early.
“Our insight community is integral to us delivering new programs and projects, and growing the business. The speed of insight is one of the best things about using Vision Critical.”
Market Research Manager, DEWALT