Bupa: A true customer champion in health care
How Bupa can fuel digital innovation and experiences with customer-driven insight
With Bupa continually driving digital innovation, Syed Ahmed, Head of Digital Products and Operations, says “our focus is to build skills and abilities in the digital space and use that as a mechanism to get closer interactions with our customers” – CIO
To do this, Bupa needs to co-create and validate digital innovations with customer-driven insight. Using an insight community allows you to engage with customers throughout the entire product cycle – leveraging real-time, ongoing and actionable customer feedback to make business decisions with confidence.
Customer-led brands like Aurora Health Care, Kaiser Permanente and Horizon use insight communities to gather rapid and continuous feedback in a safe, confidential and secure environment.
“Achieving a unified customer experience takes the whole organisation… we want to simplify the experience for customers in their moment of need”. – John Moore, Marketing Director at Bupa Health Care – CMO
“Only by focusing on what our customer needs are, not just today, but as they evolve over time, can we hope to maintain the competitive edge in our products, in our services and in our marketing to our members.”
Director, Marketing Strategy
“KP Member Voice is a great way for us to reach our members. We can close the loop by showing them we want to hear from them and that their opinion is valued.”
National Market Research