Burt’s Bees case study now online

A team from Vision Critical headed to Chicago to attend the recent Shopper Insights Conference in Chicago at which I co-presented a real world case study with Burt‰’s Bees on how they are using their community panel to fuel their shopper insights: ‰”Building a Brand, One Community Panel at a Time‰”.

Retail Wire published a write-up of our presentation, which you can access here.

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