Research

A case study in qualitative research

A case study in qualitative research

Speed is a recurrent theme in the VC London office. Speed on research projects, speed on client deliverables, which in turn translates into speed for internal deliverables. This theme was discussed in depth at Vision Critical‰’s Need for Speed event in May 2012 where we showcased one of our quantitative studies. The end-to-end process for that project was completed in just 3 days! You can see the infographic report that was produced.

However, we wondered, could this principle extend to qualitative research? Qualitative research is about themes, nuances and exploring the ‰”why‰” ‰ – in depth. Could the same sort of speed feature in qualitative research? Luckily, we got exactly the right brief on which we could answer these questions. Read more in the latest VCU Case Study on Feminine Care Product Development Using an Online Qualitative Platform.



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