A Guide to CCPA and Your Insight Community A Guide to CCPA and Your Insight Community


Effective January 1, 2020, the California Consumer Privacy Act (CCPA) gives California residents increased control over their personal information, including a number of specific consumer rights.

This is your guide to managing your Sparq insight community in a manner that helps support your members’ rights under CCPA.

Your members now have the right to opt-out of the sale of personal information

Members must be provided a mechanism which allows them to request that a business stop selling their personal information. A prominent, dedicated link to the mechanism must be provided.

How does Vision Critical help?

"Do Not Sell" functionality: Sparq hubs contain dedicated functionality which allows you to easily deploy a "Do Not Sell" form and associated footer link.


Your members now have disclosure rights

Members must be provided CCPA compliant disclosures, including information about the categories of personal information collected, the business purpose for collection and sharing, and the methods by which consumers may submit requests.

How does Vision Critical help?

Privacy policy: Every insight community includes a privacy policy drafted by you. You retain complete control of the disclosures provided to your insight community members before and after signup.


Your members now have the right to data portability

Members have the right to receive a copy of their personal information in a structured format.

How does Vision Critical help?

Data exports: Sparq provides exports in CSV format.


Your members now have the right to erasure

Members have the right to have personal information permanently removed.

How does Vision Critical help?

Data purge: Profile Variables can be manually overwritten, and an automated Data Purge function can be enabled to automatically overwrite the personal information of members set to a purged status.


Your members now have the right of access

Our customers manage access to Sparq and they have complete control over the activities which makes it easy to control what data is collected and who can see it.

How does Vision Critical help?

Member profile exports: Member profile exports allow you to view and export personal information.


Learn More

Data Privacy Isn't Just about GDPR Compliance

Read blog

How to Use Consent to Build Trust with Your Customers

Read Blog

What Marketers Should Know about Privacy and Security

Read blog

*As your Service Provider, Vision Critical will only process personal information under your instructions and for the specific purposes outlined in our agreements. Vision Critical does not, and will not engage in the selling of our customers' data. A CCPA addendum outlining this relationship and other considerations related to CCPA is available upon request, and can easily be incorporated into your contract with us.