CPG Solution

Transform Product Experience Transform Product Experience

Directly interact with thousands of customers to enhance loyalty and deliver personalized experiences and products across every channel and touchpoint.

Directly interact with thousands of customers to enhance loyalty and deliver personalized experiences and products across every channel and touchpoint.

Why CPG Brands Choose Vision Critical

customer-experience

Enhance Customer Experience

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Sell experiences, not just products, that resonate with key customer segments

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Optimize Marketing & Advertising

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Use audience segmentation and targeting to improve messaging

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Innovate and Co-Create Products

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Customer-centric development of goods and packaging

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Increase & Defend Shelf Space

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Find insights to bring value to retailers in order to increase and defend shelf space

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You're in Good Company

Are You Prepared to Partner with Your Customers?

Companies that excel customer experience grow revenues 4%-8% above their market.

That’s because a superior experience earns stronger loyalty, turning customers into promoters with a lifetime value 6 to 14 times that of detractors.

*Survey results from Bain & Company, the five disciplines of customer experience leaders

Deliver Actionable Insight on Evolving Consumer Preferences

Red Bull’s Shopper Insights team uses their Vision Critical Sparq digital insight community to help internal stakeholders and retail partners better understand shopper behavior.

The Vision Critical Difference for CPG Brands

With our unique, relationship-based approach, Vision Critical’s Sparq platform enables CPG brands to:

Access hard-to-engage customers

Directly interact with thousands of customers in a secure online community, on demand, at scale, and in full compliance with regulatory requirements like GDPR and CCPA.

Collect continuous customer insights

Combine deep customer insight and broad customer feedback to make data-driven decisions in hours rather than days or weeks.

Provide context for existing discrete/siloed data

Connect feedback to existing system of records and identify actionable ways to personalize and customize.

Align decision making around the customer

Create an open, centralized and secure space so historical customer insights are available to decision-makers when they need them.

Customer Insights from Sparq Help You:

Improve Satisfaction

Diagnose sources of dissatisfaction and align action with better understood customer segments.

Kimberly-Clark has improved customer loyalty by encouraging a two-way dialogue between the company and consumers.

Accelerate Innovation

Co-create and test products and concepts with highly engaged, understood customers.

Carman’s has increased insights gathered to influence product decisions by 950% in less than one year.

Effective Marketing

Validate campaigns with customers before going to market.

After working with their digital insight community to optimize the campaign, “Unleash the Golden Crumpet” became one of the most successful TV commercials Tip Top has ever had, delivering $3.6 million in incremental unit sales.

Increase Revenue

Align relevant services and offers to better-understood customer segments.

Red Bull saw 4% growth in a competitive, mature category.

Secure & Compliant for CPG

Our many customers within the CPG industry rely on Vision Critical because of our dedication to their data security and privacy needs and the controls we have in place to support them including:

GDPR-compliance

GDPR Ready

CCPA-compliance

CCPA Ready

SOC2-compliance

SOC2 Compliant

Security Data Sheet

Recommended Resources

Directly Interact with Your Customers to Transform the Customer Experience

Impact your CPG organization by using Sparq to collect meaningful customer insights and guidance that can’t be obtained anywhere else.

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