Customer Experience

Can adding this C-suite role help you build a customer-driven growth engine?

Can adding this C-suite role help you build a customer-driven growth engine?

Companies like the CPG giant Johnson & Johnson, the U.K.-based grocer Asda and the  media conglomerate News UK have recently added a new role in their C-suite: the chief customer officer.

Also known as the CCO, this relatively new title is gaining serious traction as more companies are embracing customer-centricity. The rise of this role is the culmination of two significant and related trends: the fact that we’re now in the age of the customer and the increasing focus on customer experience among marketers and other business leaders. As of 2014, 22 percent of Fortune 100 companies had appointed a CCO.

The emergence of this role brings up important questions for business leaders: Is it time for your company to appoint a CCO? What are the benefits of having this new person in your leadership team? And could having a CCO be the key to supreme CX?

We’ve partnered with a customer experience titan to help answer these questions and to explore how companies can leverage the CCO role to fuel their growth engine.

Jeanne Bliss is the CEO of consulting firm CustomerBLISS, author of Chief Customer Officer 2.0 and cofounder of the Customer Experience Professionals Association. In The rise of the chief customer officer: How customer-driven growth is driving change in the world’s biggest companies, Bliss will share her experience pioneering the CCO role.

Bliss is the expert in this topic, given that she has held this position at Lands’ End, Microsoft, Coldwell Banker and Allstate Corporations. In these companies, she successfully shaped the strategic agenda and transformed the approach to customer experience.

In the live webinar on June 2, Bliss will also reveal the five core competencies customer-centric companies share. She’ll provide actionable tips on how you can adopt these competencies in your own company so you can elevate your CX game. Tyler Douglas, chief sales and marketing officer at Vision Critical, will join Bliss in this webinar.

For many companies, customer experience is the biggest priority driving the strategic agenda this year. Don’t miss this opportunity to hear from an industry heavyweight to learn how you can improve the end-to-end experience of your customers.

Sign up for The rise of the chief customer officer: How customer-driven growth is driving change in the world’s biggest companies



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