Business Strategy

3 remarkable stories of companies engaging the empowered customer

3 remarkable stories of companies engaging the empowered customer

Mark Cuban, owner of the Dallas Mavericks and star of the show Shark Tank, once said, ‰”Treat your customers like they own you. Because they do.‰” 

That quote perhaps best captures the essence of the customer revolution.

Your customers today have increasing access to more choices, more information, and more opportunities than ever before. In fact, the wide adoption of cloud, social and mobile technologies have tipped the balance in the company-customer relationship.

Now that your customers are more empowered than ever, what does it take to survive? That‰’s the question we answer in our latest Slideshare presentation, embedded below.

As you can see, brands such as McDonald‰’s Restaurants, PepsiCo and Coca-Cola have already joined their customers in the revolution. These companies are learning from their customers, building trust, and embracing transparency. On the other hand, some are still caught off-guard when an empowered customer makes his voice heard loudly.

The voice of today’s empowered customer can be a threat, or an opportunity, to your company. The choice is yours. Will your company join the revolution‰ – or will you die as a result of it?

For more inspiring stories of companies thriving in the age of the empowered customer, check out our free ebook, Six Commandments for Surviving the Customer Revolution.

the secret to surviving the customer revolution

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