According to the research firm Gartner, 89 percent of companies expect to compete this year on the strength of their customer experience efforts. The emphasis on customer experience makes a lot of business sense. A great brand is built on positive word of mouth—something that’s hard to drive if the end-to-end customer journey is not seamless or enjoyable for customers.
To help companies navigate the next phase of customer experience, we’ve partnered with digital analyst Brian Solis for a webinar on April 14. The webinar, The Customer Experience Revolution, will explore what companies must do to remain relevant in the CX-obsessed business world.
A LinkedIn Influencer and renowned marketing expert, Solis is the author of several best-selling books, including What’s the Future of Business, Engage! and The End of Business as Usual. His latest, X: The Experience When Business Meets Design, has been named by Inc magazine as the best customer experience book of 2015. This is not the first time we’ve worked with Solis. In addition to speaking at a highly successful webinar, Solis was one of the star presenters at the 2015 Vision Critical Summit in Chicago.
In this new exclusive webinar, Solis will share why great marketing, products and services are no longer enough today. He will also share actionable tips on how companies can gain a deeper understanding of the customer experience, and how to use that insight to drive innovation on three critical parts of the enterprise.
Nick Stein, senior vice president of marketing at Vision Critical, will join Solis in the webinar.
On his popular blog, Solis recently wrote, “Your customers are now an audience with an audience of audiences and, as a result, brands are no longer created, they’re co-created.” That’s an urgent call for marketing leaders to think beyond saucy slogans and amazing products and services. Marketers need to think strategically about every interaction customers have with a company.
As Solis says, “Experience is everything.”