Sparq: The Customer Insights Platform Sparq: The Customer Insights Platform Get a Demo

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Sparq Can Help You Uncover Agile, Actionable Insights

Sparq is a customer insights platform that uncovers actionable earned data. This relationship-based approach progressively profiles the customer at every interaction producing richer customer insights. Customer attributes like motivation, preference, and beliefs are translated into actionable data points. Deeper insights deliver value and improve customer acquisition, retention, and customer satisfaction.

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The Sparq Difference:

Progressive profiling delivers customer insights that can’t be obtained anywhere else

Sparq offers customers the best source of continuously updated insights about customer preferences, priorities, and buying behaviors, obtained with consent.

Exceptional support and guidance

Each Vision Critical customer is assigned a Customer Success Manager who provides guidance on best practices for recruitment and engagement developed over almost 20 years in the customer insights business.

On-demand, trusted access

Sparq engages customers who opt in to share their demographic data, personal preferences, and opinions in a way that complies with even the strictest privacy legislation like GDPR. A cloud-based, SaaS platform with role-based permissions designed to protect PII and strong security controls, Sparq is enterprise grade.

Sparq integrations make it easy to share and augment customer data

Our App Center makes it easy to find existing partner integrations to enhance your use of Sparq. Additionally, the Sparq platform offers APIs that allow you to share Sparq data across other customer data applications and enhance Sparq with other known customer data sources.

Accelerated time to value with best practice activity templates

These easily customizable pre-built templates on idea generation and refinement, brand and category measurement, and engagement equip you to generate faster ROI by accelerating the time to value for your insight community.

Customer Insights from Sparq Will Help You:


Drive Revenue Growth

Align relevant offers to better-understood customer segments.


Improve Customer Satisfaction

Diagnose sources of dissatisfaction and align action with better-understood customer segments.


Accelerate Product Innovation

Co-create and test products with highly engaged, understood customers.


De-risk Decisions

Validate investment decisions with your customers before commitments are made.

Sparq Data Sheet

The ROI of Sparq


improvement on marketing metrics


increase in order value


decrease in customer churn


products to market

The Total Economic Impact™ of Vision Critical

Discover the ROI of Vision Critical's Sparq platform.

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Progressive Profiling

Develop rich profiles and deep segmentation.

  • Build and enrich customer profiles with demographic, interest, and motive data over time.
  • Predict customer behavior based on prior interactions and data from other sources.
Progressive Profiling


Learn from the right customers at the right time.

  • Power your insights with unlimited activities on the Sparq platform.
  • Deliver interactive surveys on any device and in multiple languages.


Enrich understanding through conversation.

  • Capture real-time qualitative feedback.
  • Enable interactive social engagement between customer members to generate richer insights.

Analysis & Reporting

Advanced reporting and analysis capabilities reveal customer insights from new and existing data.

  • Apply advanced tools (including text and sentiment analysis and weighting) for critical insight on customer segments.
  • Create and share reports or export in various formats for fast, in-depth analysis.
analysis and reporting

Quick Polls

Engage members with short and compelling activities.

  • Collect data quickly to augment existing customer insight.
  • See instant results of member feedback and use to action new content and decisions.


Recruit through new and engaging activities without a survey.

  • Easily collect email addresses for recruiting.
  • Increase quality of recruiting efforts by attracting customers who care about the brand.
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Member Hub

Drive stronger customer engagement and collaboration.

  • Tag and share exclusive content and newsletters with members.
  • Engage members socially (liking, commenting, and sharing).

Stakeholder Hub

Break down data silos and combine the most important customer data from across the enterprise to develop personas that drive smarter business decisions.

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stakeholder hub

Integrations & App Center

Exchange information between your data sources and enable powerful, custom workflows to better target and understand your customers.

Weave customer data into all the mission critical systems of your business.

  • Use high-performance open APIs and connectors to integrate Sparq with systems of record like a DMP, CDP, CRM, or others to augment customer data and extend functionality.
  • Integrate third-party research tools to bring key insight back into Sparq.
  • Set up self-service integrations from our App Center for managing, surveying, and augmenting activities/member profiles with your other systems like Salesforce, Marketo, HubSpot, and more.
Integrations App Center

Sparq Platform Features

Discover how Sparq can help you bring customer insights into your strategic decisions.

Sparq Data Sheet

Security & Trust

Our platform is delivered as a cloud-based, multi-tenant, Software as a Service (SaaS) application accessed by members via a web browser. No software or add-ons are installed on any computers.

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Sparq Is Secure & Compliant

SOC2 Type 2

GDPR ready

CCPA ready

HIPAA Business Associate Agreements

Layered firewalls and security groups

Intrusion detection monitoring

Central logging across all layers of the stack

Infrastructure and application layer monitoring

Scheduled annual, third party audits


Server hardening and patching

Security Data Sheet

Transform your customer experience with deep insight and broad feedback

Collect meaningful and actionable customer insights to help you deliver differentiated and innovative experiences.

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