Power customer-centric

Power customer-centric

decisions across the

decisions across the enterprise



A relationship-based approach to customer intelligence delivers incredible results.

Get reliable, ongoing access to attitude, emotion and intent data in near real-time. An independent study from Forrester concluded that companies that adopt Vision Critical’s relationship-based approach to gathering customer intelligence make smarter, more customer-centric decisions with high ROI. Examples include:


increase in order value


decrease in customer churn


improvement on marketing campaign metrics


faster products to market

Sparq is the engine that powers your insight community

Sparq has been engineered to deliver the most intuitive, user-friendly experience possible. It is a powerful customer intelligence platform that introduces the concept of Relationship Memory.

Access to your customers, right at your fingertips

Invite your customers to insight communities—online hubs to learn from, engage and share with your customers. Build deeper profiles of your customers as they engage with your hub’s content and activities, and share back what you learn to strengthen your relationship with them.


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Create a powerful, unified view of the customer

Relationship Memory connects your most important customer data from any source—including transaction, attitude, emotion, and intent data—to build dynamic customer profiles that give every team and business system a unified view of the customer. Sophisticated reporting and analysis capabilities allow you to find patterns and trends in your data that reveal the insight your stakeholders need, often without having to ask your customers.

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Integrate seamlessly with virtually any research tool

Get trusted insight faster by connecting Sparq with the most robust research tools on the market, including SurveyGizmo and Remesh. Data from these tools, when combined with Relationship Memory, builds deeper customer profiles seamlessly and continuously over time.

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Find hidden insight with machine learning

Get deeper insight and make faster decisions using Customer Relationship Intelligence Science (CRIS), our proprietary suite of artificial intelligence applications. Built to work exclusively with Relationship Memory, CRIS uses algorithms to identify groups of customers that share common behaviors and opinions. It also recommends activities to optimize engagement in your community.

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Make insight accessible to anyone, anywhere, and from any device

Share insight to the edges of your organization and beyond using Stakeholder Hubs— collaborative workspaces that centralize customer intelligence and make it accessible across the company. This private and secure experience supports all media types and makes it easy for stakeholders to discuss and share anything inside of the hub.


The stability, support and security you expect from a world-class software provider

  • Multilingual, global support

    Access to a network of support professionals who can provide multilingual support by phone and email.

  • Flexible services and support package

    Select a support model ranging from assisted-serve to full-service models, to help you get the most out of your community.

  • Enterprise-grade security

    Feel confident knowing that your organization's data and your customers' personal information is protected.

Find out how Sparq works

See Sparq in action.
Request a demo to talk to one of our product experts.