As more readers turn online to consume content, Allure—and its advertising partners—needed to better understand how its readers’ behaviors and preferences are changing. The solution: launch Allure Beauty Enthusiasts, an insight community of 40,000 readers who provide the brand with continuous feedback.
Allure now has instant access to thousands of loyal readers who happily help the company make informed decisions on beauty product development, marketing, advertising strategy and other aspects of the business. The brand is renowned as the single best source of expert insight and opinion from passionate beauty consumers. With thousands of new beauty products annually released to the market, brands turn to Allure to learn how products resonate, where they need improvement and how to best advertise to millions of female buyers.