Enhanced advertising messages

Managed marketing investments

Aligned organizational resources

Overview

BayCare Health System is a leading not-for-profit health care system that connects thousands of patients to 14 hospitals and hundreds of health care providers in the Tampa Bay area.

Fast facts

Industry
Health care
Category
Customer experience
Use cases
Product testing
Customer experience
Journey mapping
Key benefits
Stakeholder alignment
Speed to insight
Customer engagement

Business challenge

BayCare believed many of its customers felt that the American healthcare system was confusing, inconvenient and not easily accessible. The company wanted to address these issues to distinguish the BayCare brand and help community members get the care they deserved.

Solution

BayCare created the Health Huddle insight community to engage with patients and identify pain points. Health Huddle has been used to develop better patient billing statements, name innovative new products and create more meaningful physician profiles. BayCare also leveraged the community to develop a membership program with a concierge-like service to help people navigate their health care choices more seamlessly.

Results

Enhanced advertising messages

Managed marketing investments

Aligned organizational resources

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