Changing policy and legislation takes a long time. It begins with advocacy, a cumbersome, lengthy process that is largely dependent on data collected from slow and expensive sources with limited reach. Consequently, the Chamber’s overall influence on the government was limited in the data space, the scope of their activities was constrained by circumstance, and their ability to generate media coverage was impeded. Moreover, the entire process was a drain on their resources and budget.
To overcome this legacy of data gaps and fractured engagement, the BC Chamber of Commerce activated BCMindReader.com. Since businesses consent to give ongoing feedback, BCMindReader.com is always on, and people are excited about having their voices heard. Now the Chamber can engage businesses from every size, sector, and region of BC’s economy to uncover agile insight that represents both regional and provincial business interests.
The Chamber uses this data to make policy recommendations to all levels of government. For example, insight from BCMindReader.com helped drive the conversation around bringing ridesharing to BC and ultimately the BC government ultimately passed ridesharing legislation in December 2018.
The Chamber’s media strategy is also integrated with BCMindReader.com. Media gets exclusive access to stories, which helps the newsroom scale and get great coverage on the perspective of business.
Through leveraging access to BCMindReader.com, the Chamber has identified new revenue streams including paid partnerships with the BC Government (labor market surveys) and the private sector.
Overall, having access to the perspective of businesses through BCMindReader.com has transformed and modernized the brand, giving the BC Chamber of Commerce a stronger voice when it comes to government policy, increased media coverage, and opened up new revenue streams.