As a leader in customer centricity across Asia Pacific, Changi Airport has always strived to build deeper relationships with their passengers and shoppers. With more than 62 million passengers passing through the airport, Changi Airport aims to continuously deliver a Changi Experience that is 'Personalised, Stress-Free and Positively Surprising' for all shoppers and travellers alike.
Ease of navigation across different touch points within the airport and awareness of security guidelines are pivotal to creating a seamless travelling experience. Using Changi Insiders, Changi Airport tested and generated insights on a sizable group of passengers on their understanding of wayfinding signage and security guidelines within a matter of days. With the voice of its customers, Changi Airport is able to constantly enhance passenger experiences throughout the airport.