Launching products that meet the needs of tradespeople requires bringing them into the decision-making process for ideation, product testing and usability, marketing, packaging and more.
To meet the challenges of innovation in this space, the company launched DEWALT Insights Forum, an insight community of 12,000 members who share ongoing feedback.
While traditional market research can be impersonal, time consuming and expensive, the DEWALT Insights Forum creates meaningful relationships with members and saves the company time and money. The company saved more than $1 million in research costs in 2016 and close to $6 million since establishing the insight community. “We can use one resource for the entire lifespan of a project,” says Shannon Chenoweth, the market research manager at DEWALT. “Once products have launched, we can follow up easily with satisfaction and quality surveys."