Success in the constantly changing media industry requires the ability to make decisions quickly. At the same time, the cost of making the wrong decision is incredibly high. Discovery wanted to make more customer-centric decisions, and needed an effective way to engage with their viewers on an ongoing basis for feedback and insight.
Discovery worked with Vision Critical to launch Influencer Panel, a customer insight community composed of 15,000 viewers. Discovery’s insight community has gained the attention of multiple departments across the company. Members regularly participate in title selection for programs and help to refine Discovery’s commercials.