Reduced costly mistakes

Developed and shared more accurate personas

Accelerated product development

Overview

To make truly insight-driven decisions, GoDaddy has integrated the customer intelligence function into every step of their product development and UX workflow. The ability to deliver agile, customer-validated insight on-demand reduces risk and accelerates product innovation.

Fast facts

Industry
Technology & telecom
Category
Product innovation
Use cases
Customer experience
User experience
Product testing
Usability testing
Key benefits
Stakeholder alignment
Customer engagement
Agile insight
Early stage validation

Business challenge

To deliver on the expectations of a customer-obsessed culture, the UX and development teams at GoDaddy needed in-the-moment access to their customers’ attitudes, emotion and intent. The company needed insight that traditional engagement tools, focus groups and user testing struggle to deliver in a structured, timely and scalable way.

Solution

The GoDaddy Customer Council delivers actionable insight in as little as 3 days, making it possible for the UX and development teams to quickly get the insight they need. With their insight community, GoDaddy builds and maintains deep customer profiles that are used to rapidly engage hyper-targeted customer groups, based on specific interests and preferences. The quick and consistent flow of insight allows GoDaddy’s product development and go-to-market teams to refine their strategies and accelerate their innovation cycle. The speed and efficiency enables GoDaddy’s research team to run nearly twice as many research activities in the same time period without impacting their budget or resourcing.

Reduced costly mistakes

Developed and shared more accurate personas

Accelerated product development

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