Horizon Healthcare Services

How Horizon Health uses patient insight to compete in a competitive marketplace

overview

Horizon Healthcare Services engages directly with their consumers to deliver a consumer-centric approach to healthcare.

Fast Facts

Industry:

Health Care

Role:

Marketers

Customer Experience

Use case:

Customer experience

Marketing effectiveness

Product innovation

Business Outcome:

Improve customer satisfaction

Only by focusing on what our customer needs are, not just today, but as they evolve over time, can we hope to maintain the competitive edge in our products, in our services and in our marketing to our members.

-Ed Lara, Director, Marketing Strategy, Horizon Healthcare Services

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