For the IoD, engaging with their membership (a group of extremely busy individuals) was proving to be a challenge. Coupled with the economic downturn, lengthy and often times expensive research methods forced the non-profit organization to cut budgets and look for a faster, more cost-effective way of getting member feedback.
In 2008, the IoD launched Policy Voice, an engaged community of 3,000 members that the non-profit organization could reach out to on a monthly basis for feedback and insight.
By using the right tone of voice, engaging topics and respecting member availability, the IoD was able to obtain high member engagement and participation.
In June 2014, the Institute of Directors used their community to gain a better understanding of UK salary scales and compensation. While typically a sensitive subject, through the use of their community, the IoD was able to gather unparalleled insight and gain a deeper understanding of this delicate subject.