Jamieson Laboratories

How Jamieson Laboratories uses insight to accelerate product innovation and drive sales

$200K in annual research savings

Double-digit growth in Vitamin C category

Uncovers new opportunities in the market


Jamieson Laboratories—the number one brand of vitamins, minerals and natural health supplements in Canada—needed an agile and effective way to engage with customers at every stage of the product innovation cycle.

Fast Facts


Consumer goods


Product Managers

Use case:

Product innovation

Business Outcome:

Accelerate innovation

De-risk decisions

Business Challenge

The Vitamin C market was experiencing a sales decline. Jamieson wanted to reverse the trend and boost sales for its Vitamin C portfolio. It wanted to test packaging for its chewable products and identify ways of communicating the “deliciousness” of this product line to consumers.


To get consumer feedback on how to better communicate the superior flavor of its products, the company tapped into its insight community called Jamieson VOICE. Input from the community helped the marketing team re-launch products with optimized packaging and attractive graphics that resonated with consumers and drove sales.

$200K in annual research savings

Double-digit growth in Vitamin C category

Uncovers new opportunities in the market

With insight from our community, we saw strong increases across all the individual chewable Vitamin C SKUs as they transitioned to the new packaging.

-Stacey Salmon, Senior Brand Manager, Jamieson Laboratories

Jamieson VOICE lets us build a closer bond with our consumers. The community is a competitive advantage and sets Jamieson apart from the other brands in our category.

-Joel Scales, Director of Insights, Jamieson Laboratories

Learn how other companies are using Vision Critical's customer insights platform

The Cabot Creamery Cooperative is an American dairy agricultural cooperative, owned by 800 farm ...


With over $3.6 billion in revenue and 135,000 employees Olymel is one of the largest meat packing ...


Haggar Clothing Co. is an innovative and growing menswear brand with a 90-year history. Based in ...


Learn how you can use customer feedback to develop better products just like Jamieson Laboratories