$200K

in annual research savings

Double-digit growth in Vitamin C category

Uncovers new opportunities in the market

Overview

Jamieson Laboratories—the number one brand of vitamins, minerals and natural health supplements in Canada—needed an agile and effective way to engage with customers at every stage of the product innovation cycle.

Fast facts

Industry
Consumer goods
Category
Product innovation
Use cases
Package design
Product naming
Messaging
Market testing
Key benefits
Stakeholder alignment
Speed to insight
Customer engagement
Agility

Business challenge

The Vitamin C market was experiencing a sales decline. Jamieson wanted to reverse the trend and boost sales for its Vitamin C portfolio. It wanted to test packaging for its chewable products and identify ways of communicating the “deliciousness” of this product line to consumers.

Solution

To get consumer feedback on how to better communicate the superior flavor of its products, the company tapped into its insight community called Jamieson VOICE. Input from the community helped the marketing team re-launch products with optimized packaging and attractive graphics that resonated with consumers and drove sales.

Results

$200K

in annual research savings

Double-digit growth in Vitamin C category

Uncovers new opportunities in the market

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