Totta Research, a research firm located outside of Amsterdam, needed to keep up with the speed and development of technology in order to remain relevant and competitive across Europe. Local technology providers in the Netherlands were not delivering market research solutions that were comparable to those available to businesses operating on a global scale.
For Totta, delivering industry leading solutions to their clients at an affordable rate was a key differentiator in a small, competitive market. Being prepared for emerging technologies and future proofing the brand was a priority. The Board of Directors had also made it clear that they were not interested in a conventional supplier relationship; they wanted a partner who would be a competitive advantage.
Vision Critical partnered with Totta to help introduce, implement and adapt to emerging technologies. Vision Critical's platform was robust and versatile enough to deliver a multitude of core services, ranging from continuous customer engagement, ad hoc surveys and the ability to combine quantitative and qualitative tools.
As a true global organization, Vision Critical supports Totta Research from Vision Critical’s London office.