Toyota

How Toyota accelerates change and improves every touchpoint of the customer journey

overview

Toyota uses insight from their customers to adapt to changing consumer expectations, and maintain a competitive edge.

Fast Facts

Industry:

Automotive

Role:

Marketers

Customer Experience

Product Managers

Use case:

Customer experience

Marketing effectiveness

Business Outcome:

Improve customer satisfaction

When something is key and strategic to your business, having a 360-degree view of customer perception is absolutely imperative.

-Emma Johnson, ConsumerOne Connection & Experience Innovation, Toyota GB

We can find out what customers think and feel quickly, faster than other research methods.

-Emma Johnson, Manager, ConsumerOne Connection & Experience Innovation, Toyota GB

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