Post secondary institutions are under tremendous pressure to innovate, inspire and ultimately deliver better ROI and job-ready skills to students. At the same time, university students have great expectations: they want access to new technologies, they share opinions on social media and they’re eager to influence the programs an institution offers. To remain relevant and demonstrate value, institutions like UBC find they need to engage stakeholders and share how feedback impacts decisions.
UBC’s Open Minds Forum, an insight community of 5,000 students, alumni and faculty, helps the university plan and validate new programs. In one case, the university asked for feedback on an environmental sustainability campaign. Feedback from the Open Minds Forum demonstrated to an institution-stakeholder group how the campaign impacted student behavior and met marketing objectives.