University of British Columbia

How UBC is building a world-leading university with stakeholder insight

overview

The University of British Columbia, ranked as one of the top 20 public universities in the world, engages directly with students, alumni and faculty to shape the student experience.

Fast Facts

Industry:

Education

Role:

Marketers

Use case:

Customer experience

Business Outcome:

De-risk decisions

Business Challenge

Post secondary institutions are under tremendous pressure to innovate, inspire and ultimately deliver better ROI and job-ready skills to students. At the same time, university students have great expectations: they want access to new technologies, they share opinions on social media and they’re eager to influence the programs an institution offers. To remain relevant and demonstrate value, institutions like UBC find they need to engage stakeholders and share how feedback impacts decisions.

Solution

UBC’s Open Minds Forum, an insight community of 5,000 students, alumni and faculty, helps the university plan and validate new programs. In one case, the university asked for feedback on an environmental sustainability campaign. Feedback from the Open Minds Forum demonstrated to an institution-stakeholder group how the campaign impacted student behavior and met marketing objectives.

We needed a solution that would give us robust, timely deep insight from our students, faculty and alumni.

-Kari Grist, Managing Director, Communications and Marketing, University of British Columbia

Learn how other companies are using Vision Critical's customer insights platform

Barnes & Noble College booksellers serves over 6.5 million students and faculty members in 770 ...

LEARN MORE

Condé Nast is a global media company producing the highest quality content with a footprint of more ...

LEARN MORE

Representing more than 125 Chambers of Commerce and Boards of Trade along with 36,000 businesses of ...

LEARN MORE

Learn how you can engage your stakeholders for insight

GET A DEMO