Keeping employees engaged and attracting new talent is an urgent issue in an industry dominated by baby boomers on the verge of retirement. It’s equally important for Westfield to ensure its exclusive network of independent insurance brokers and agents across America feel important and well-informed.
To keep both parties engaged, the company launched the Westfield Employee Panel, an insight community of over 1,000 employees, and the Westfield Agency Panel, with more than 800 agent members.
One of Westfield’s corporate goals is to “attract, develop, empower and retain quality people.” Understanding employee needs and listening to their opinions is key to meeting this goal. Westfield’s employee community helps the company gain a deeper understanding of employee needs, wishes and opinions on a range of topics, from employees’ physical workspaces to internal communications and retirement programs. Westfield’s agent community creates a robust, ongoing feedback loop, promoting awareness of Westfield and ensuring agents are kept updated on developments at the company.