Westpac’s challenge was rolling out new products quickly and at low cost, harnessing the power of community input to drive their customer-centric approach.
Westpac’s communities have over 20,000 members collectively. With their employee community, Westpac can test an array of concepts and ideas, and compare those views with their customers. For customers, a feedback widget allows them to submit questions or give feedback directly to the Westpac team. The result is targeted feedback, and innovative products and services.