World Vision wanted a deeper understanding of who their sponsors were and what motivated them to participate. The relief organization needed a solution that would help them get ongoing feedback and insight from sponsors to inform and impact organizational decisions.
World Vision worked with Vision Critical to launch My World Vision Opinion, an insight community composed of 2,700 donors. Through the community, World Vision can engage directly with sponsors, learn about their interests and gain meaningful insight they can apply to improving fundraising activities.
“We’ve been focusing on using the insight community to really understand what the experience is at the point of acquisition,” says Elias Hadaya, Director of Donor Insight. “When someone signs up for sponsorship to help a kid get out of poverty, what is the experience? Is it efficient? And, is it effective to fundraise in this manner?”