2x

faster insight generation

Improved revenue performance

Targeted messaging to B2B buyers

Overview

PLDT, the leading telecommunications and digital services provider in the Philippines, enhanced its enterprise business model to support greater customer-centric, insight-driven decision making, using its insight community to engage Business-to-Business (B2B) markets.

Fast facts

Industry
Technology & telecom
Category
Customer experience
Use cases
Customer experience
Personalised selling
Iterative testing
Key benefits
Authentic customer understanding
Access to hard-to-reach markets
Effective marketing

Business challenge

With market-wide challenges in engaging B2B decision makers, PLDT Enterprise sought to improve both reach and relevance to its enterprise customers. Using a customer-guided approach, PLDT Enterprise needed a way to engage with a hard to reach market to develop an authentic understanding of their needs, priorities and pain points.

Solution

In order to generate insight that would transform how the enterprise business attract and attain potential customers, PLDT Enterprise partnered with Vision Critical to launch an online community, PLDT Enterprise Connected, to engage with small, medium and enterprise decision makers across various industries.

Through Enterprise Connected, PLDT Enterprise generated insight to help internal stakeholders understand the key aspects of products and services that would best reposition their approach for target markets. With the community at hand, PLDT Enterprise was armed with insights in designing strategies to maximise business gains for their Biz WiFi and cloud collaboration services.

Results

2x

faster insight generation

Improved revenue performance

Targeted messaging to B2B buyers

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