2xfaster insight generation
PLDT, the leading telecommunications and digital services provider in the Philippines, enhanced its enterprise business model to support greater customer-centric, insight-driven decision making, using its insight community to engage Business-to-Business (B2B) markets.
With market-wide challenges in engaging B2B decision makers, PLDT Enterprise sought to improve both reach and relevance to its enterprise customers. Using a customer-guided approach, PLDT Enterprise needed a way to engage with a hard to reach market to develop an authentic understanding of their needs, priorities and pain points.
In order to generate insight that would transform how the enterprise business attract and attain potential customers, PLDT Enterprise partnered with Vision Critical to launch an online community, PLDT Enterprise Connected, to engage with small, medium and enterprise decision makers across various industries.
Through Enterprise Connected, PLDT Enterprise generated insight to help internal stakeholders understand the key aspects of products and services that would best reposition their approach for target markets. With the community at hand, PLDT Enterprise was armed with insights in designing strategies to maximise business gains for their Biz WiFi and cloud collaboration services.
Our enterprise insight community plays a critical role in providing the strategic foundations for our Digital Strategy. As a company undergoing digital transformation, it assures the team that the roadmap we are setting in place are insights-based and data-driven, thanks to the versatility and method our insight community provides.
Head, Digital Marketing Strategy, PLDT Enterprise
Our insight community has become our tool to really identify what’s relevant to businesses. We are able to pick out selling points that will resonate to our enterprise subscribers. Now, our communication messages have shifted from being product-centric to customer-centric.
Category Head - Data, SME Segment Marketing , PLDT Enterprise