79%

faster response to customer calls

90%

drop in phone queue complaints

1st

place in Forrester's Australia CX Index 3 years in a row

Overview

Bendigo Bank, Australia’s fifth largest retail bank, transformed how it uses insights to keep pace with customer expectations. Truly customer first, Bendigo Bank leverage insight from its miVoice community to scale CX initiatives across products and services. Bendigo Bank have placed the top spot on Forrester’s CX index three years in a row, with its online community contributing to that success.

Fast facts

Industry
Financial services
Category
Customer experience
Use cases
Customer experience
User experience
Iterative testing
Key benefits
Authentic customer understanding
Agile insight
Customer loyalty

Business challenge

With customer service in the financial services industry rapidly evolving, Bendigo Bank recognised the need to transform its products and digital offerings to keep pace with customer expectations. While recognising the need for traditional branches, Bendigo needed a way to validate new strategic developments across digital, services and products that would ultimately affect the experience of its customers.

Solution

In 2015, Bendigo and Adelaide Bank partnered with Vision Critical to create an online community of engaged customers called miVoice. miVoice is now the sounding board for customer-centric decisions made across the business.

With a goal to create faster, simpler banking, Bendigo Bank engaged the miVoice community to better understand pain points around certain banking processes. After experiencing ongoing complaints around call wait times into the contact centre, the bank enacted various changes that resulted in 79 percent faster customer service and a 90 percent drop in complaints about phone queues.

79%

faster response to customer calls

90%

drop in phone queue complaints

1st

place in Forrester's Australia CX Index 3 years in a row

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