360°

customer view

Real-time data push to internal communication channels

2.6x

YOY increase in research studies

Overview

Fairfax Media, a leading multi-platform media company in Australia, have created an insight-driven, customer-centric engine through integration of customer data across six online communities. By connecting transactional, attitudinal and behavioural data, Fairfax Media have developed a 360-degree view of digital audiences.

Fast facts

Industry
Media & entertainment
Category
Business leaders
Use cases
Customer experience
Integration
Product testing
Customer service
Key benefits
Speed to insight
Holistic customer view
Democratisation of insight
Ecosystem of data

Business challenge

With the media industry facing a decline in print revenue, Fairfax Media saw a need to shift its focus to the digital realm and grow both digital subscriptions and online ad revenue.

Solution

Partnering with Vision Critical, Fairfax Media established six distinct online communities, across multiple publications and platforms, to better understand audience segments, specific needs and behaviours.

With the recent re-launch of several masthead websites, Fairfax Media supported real-time improvements in customer experience by leveraging holistic customer data and platform integrations.

360°

customer view

Real-time data push to internal communication channels

2.6x

YOY increase in research studies

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