With increased saturation in the market, SCA needed to shift its focus to ensure content cut through the noise and resonated with target audiences, allowing advertisers get the most out of each channel. 

Over eight years, SCA have continuously listened to the voice of their audience, informing over 12 internal teams with agile insight through their communities. In one example, SCA support advertising investments by testing all stages of the campaign process, from conducting market, industry and consumer studies to creative testing, brand/sponsorship tracking and campaign effectiveness. By monetising insight generated from their communities, SCA saw over $15 million revenue in 2017 alone.