Companies that rely on social media analytics are only listening to a small slice of their customers. That’s one of the key findings we presented in What Social Media Analytics Can’t Tell You About Your Customers, a report that exposes the shortcomings of social data in driving customer-centricity.
Why do analytics tool provide an incomplete picture? As we reveal in the embedded video below, the limitations stem from the varying degrees of engagement of social media users. Watch the video to learn about the three types of social media users.
Are you an enthusiast, dabbler or a lurker?
Let us know by tweeting one of the following!
CLICK TO TWEET: I’m a social media enthusiast. How about you? #EnthusiastsSpeakUp
CLICK TO TWEET: I’m a social media lurker. This is my one post a month. #Lurkersunite
CLICK TO TWEET: I’m a social media dabbler; therefore I am! #DabblersMixItUp
To explore the differences between the three types of social media users and to discover what you’re missing from social listening, download What Social Media Analytics Can’t Tell You About Your Customers.