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Seth Godin, big-league brands and even more networking: Everything new at the 2018 Customer Intelligence Summit

Seth Godin, big-league brands and even more networking: Everything new at the 2018 Customer Intelligence Summit

Last year’s Customer Intelligence Summit was so well received, chances are your peers have already signed up for this year’s event in September. They remember the big- name keynotes, the big-league brands, and all the big fun that Washington, D.C. has to offer.

Summit’s back in D.C. this year, and better than ever. You may have already read the top reasons why people come to Summit, or checked out the agenda to see what Summit has in store. But if you’re still not sure you want to join us, take a look at what’s new at this year’s Summit.

Meet thought leaders Seth Godin and Kindra Hall

Some of the most influential names in the industry are coming to this year’s Summit.

A pioneer in customer marketing, Seth Godin shares his insights from more than 30 years of connecting with customers. With 18 best-selling books under his belt, Godin is one of the most respected voices in marketing, and his keynote will challenge your thinking in customer engagement. He’ll talk about being remarkable, doing work that matters, and raising the bar. You’ll also have a chance to ask him questions after the session.


With 18 best-selling books under his belt, Godin is one of the most respected voices in marketing, and his keynote will challenge your thinking in customer engagement.


Kindra Hall, master storyteller, lets you in on her secrets to telling stories that compel people to take action. She’ll show you how to get the most from your customer intelligence through strategic storytelling.

Technology researcher and speaker Alexandra Samuel will also deliver a provocative keynote exploring how researchers can turn their longstanding experience with ethical data collection into a resource for the entire enterprise.

Rub elbows with Red Bull, VMware and others

Some of the most important brands in the world are using customer intelligence to improve their metrics in innovation, customer experience and marketing.

Hear from the Shopper Insights Team at Red Bull as they talk about how combining customer insights with transactional data helps them make better decisions. Learn how Southern Cross Austereo (SCA), Australia’s biggest entertainment company, connects research with revenue by monetizing their community. And find out how VMware drives loyalty by weaving innovation into every step of product development.

You’ll also hear from leaders at Cleveland Clinic, Twitch, Ventura Foods and Jam City. So many brands. All at Summit.

Discover more ways to network

Make career-building connections with professionals from brands across the globe.

More than 500 are expected to attend this year. In addition to sessions, networking breaks, and happy hours, we’ve added some fun ways to get to know your fellow attendees. Take a morning run with the Summit Run Club. Stretch away your stress during a complimentary yoga class. And join your new friends for a walking tour of The White House at Night.

Dinner Under the Stars, our marquee evening event, was a big hit last year and will be coming back this year. So will our birds of a feather lunch and breakfast. New this year, we’re also hosting a Meet the Speakers breakfast to help you connect with experts in the room.

Master advanced strategies and tactics

The best way to learn is to find out how brands like yours have solved similar challenges. The new Advanced Track lets you learn from long-term users of the Sparq platform. From healthcare and technology to utilities and entertainment, industry leaders will give you their best tips and tricks on topics like democratizing insights across the business, engaging community members, and selling the value of research to the C-suite.


The new Advanced Track lets you learn from long-term users of the Sparq platform.


Leaders from BayCare, Maru/Matchbox and SMUD will be on hand to answer your most burning customer intelligence questions. You also have four workshops from which to choose this year — double the number of last year’s Summit. (Please note that seats for workshops are limited—please save your spot early.)

With more opportunities to network and learn with your peers from other global brands, this year’s Summit promises to be our biggest one yet. See you in Washington, D.C. this September.

Seth Godin - Customer Intelligence Summit 2018



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