Need better insight in less time?
Visit Vision Critical at the SiriusDecisions Summit
Booth #430

B2B tech companies are challenged to make customer-led strategic decisions. They are data rich, but the insight they crave is trapped in siloed and stale data. Even good data from NPS and other tracking studies is almost impossible to use with real impact because it takes too long to collect and analyze.

Companies need to implement tools and technology that complement the data they have with agile, in-the-moment attitudinal insight. End result: better decisions, faster, with less effort, and higher ROI.

Here are four examples of B2B tech companies that have done exactly that:

IBM was able to drive purchase intent by 84% with their community members

Telstra increased user satisfaction by 17% and increased innovation speed

LinkedIn turned around user feedback from 5,000 trusted members in 24-48 hours

Microsoft outpaced previous version adoption rates by 400%

IBM relies on agile insight to accelerate and de-risk business decisions

Join us for the SiriusDecisions presentation and hear firsthand how Tyler Kettle, Research Team Lead, Market Development & Insights, IBM, boosted his customers’ purchase intent metrics. Today, 84% of his program members are now more interested in purchasing from IBM.

Learn how to quickly:

  • Diagnose brand issues
  • Understand content consumption
  • Refine marketing messaging and experiences
  • Validate and inspire new products

Bookmark IBM’s SiriusDecisions session

Date: Tuesday May 16th

Session 1: 3:45-4:30 p.m.

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Session 2: 4:45-5:30 p.m.

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Location: Titian 2301

We are giving away Ray-Bans at every break at Vision Critical’s booth #430.

Enter now to win a pair of Ray-Ban sunglasses onsite at SiriusDecisions Summit.

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