Our take on GDPR
At Vision Critical, we believe that people matter and our products and services are focused on strengthening our customer’s relationships with the people that matter most to them. Because of this central focus, we welcome the EU’s effort to strengthen individual’s rights with the regard to their control over, and the protection of, their personal data.
Our philosophy on GDPR is that it represents an opportunity, rather than a threat. Our customer intelligence software will enable your business to Generate Deeper Personalised Relationships with your customers.
Vision Critical surveyed over 1,500 people in the UK, France, and Germany over the age of 18 who completed an online purchase within the last twelve months. The study focuses on consumer attitudes and expectations around the collection, usage, and storage of their personal data by brands. The highlights and key statistics are published below:
of consumers either have basic or no understanding how brands use their data
of consumers don’t understand their legal rights
of people think that there is not enough transparency