Our take on GDPR

At Vision Critical, we believe that people matter and our products and services are focused on strengthening our customer’s relationships with the people that matter most to them. Because of this central focus, we welcome the EU’s effort to strengthen individual’s rights with the regard to their control over, and the protection of, their personal data.

Our philosophy on GDPR is that it represents an opportunity, rather than a threat. Our customer intelligence software will enable your business to Generate Deeper Personalised Relationships with your customers.

Research conducted

Vision Critical surveyed over 1,500 people in the UK, France, and Germany over the age of 18 who completed an online purchase within the last twelve months. The study focuses on consumer attitudes and expectations around the collection, usage, and storage of their personal data by brands. The highlights and key statistics are published below:

> Read our blog post on GDPR – A threat or an opportunity?

of consumers either have basic or no understanding how brands use their data

of consumers don’t understand their legal rights

of people think that there is not enough transparency

of people would feel more comfortable sharing if brands openly explained how it would be used.

GDPR makes our insight community all the more important. It means that we can continue to build authentic relationships with our customers through a permission-based platform.
Ben Fox, Head of Consumer & Market Understanding | Sky Betting & Gaming


Key Highlights

Click to enlarge the infographic

If you want to learn more about our research or find out how your brand can build authentic customer relationships, let us know and one of our experts will get back to you shortly.

Find out more

Learn how we use your personal data in our privacy policy and about our country/region options.