Media & Entertainment Solution

Transform Audience Experience Transform Audience Experience

Directly interact with thousands of viewers to validate content investment, uplift advertiser revenue, and deliver personalized viewer experiences across every channel and touchpoint.

Directly interact with thousands of viewers to validate content investment, uplift advertiser revenue, and deliver personalized viewer experiences across every channel and touchpoint.

Why Media & Entertainment Companies Choose Vision Critical

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Enhance Viewer Experience

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Deliver high-value experiences that resonate with key customer segments

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Increase Advertiser Value Prop

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Create deep audience segmentation models and targeting algorithms to increase advertiser partnership value

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Innovate and Co-Create Products

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Develop user-centric experiences co-created with customers

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Integrate Data for 360 View of Customers

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Augment the data in your system of record with hard-to-reach customer insights that contextualize existing data

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You're in Good Company

Are You Keeping up with Customer Expectations?

76% of consumers said they were satisfied with their current streaming provider.

But over half of them are still looking for the “next best thing.”

*According to a recent PwC survey

Drive Business Growth through Insight

Southern Cross Austereo (SCA), the leading radio and TV distributor in Australia, connects with up to 95% of Australians each week. Across four insight communities, with over 70 member groups, SCA measures brand awareness, shifts in perception, and generates actionable insight to support customer-led growth across the business.

The Vision Critical Difference for Media & Entertainment Companies

With our unique, relationship-based approach, Vision Critical’s Sparq platform enables media & entertainment brands to:

Access hard-to-engage customers

Directly interact with thousands of customers in a secure online community, on demand, at scale, and in full compliance with regulatory requirements like GDPR and CCPA.

Collect continuous customer insights

Combine deep customer insight and broad customer feedback to make data-driven decisions in hours rather than days or weeks.

Provide context for existing discrete/siloed data

Connect feedback to existing systems of record and identify actionable ways to personalize and customize.

Align decision making around the customer

Create an open, centralized, and secure space so historical customer insights are available to decision-makers when they need them.

Customer Insights from Sparq Help You:

Drive Revenue Growth

Use deep customer profiling to uplift value to advertising partners.

Bustle Digital Group leveraged digital insight community user findings in 70% of pitches over $1 million, with a higher than average close date.

Improve Customer Satisfaction

Diagnose sources of dissatisfaction and align offerings to better understood customer segments.

Nine achieved a 360 degree view of its audience with attitudinal and preference data from Sparq. This helped them manage churn, monitor satisfaction, and measure the organization’s overall success.

Accelerate Innovation

Co-create and test product concepts and content investments with highly engaged, well understood customers.

Nascar partnered with 12,000 fans through their digital insight community to influence everything from on-track competition to strategic business and marketing decisions. In doing so, they decreased research costs by 80% and tripled the feedback received from customers.

Secure & Compliant for Media & Entertainment

Our many customers within the media and entertainment industry rely on Vision Critical because of our dedication to their data security and privacy needs and the controls we have in place to support them including:

GDPR-compliance

GDPR Ready

CCPA-compliance

CCPA Ready

SOC2-compliance

SOC2 Compliant

Security Data Sheet

Recommended Resources

Uncover Agile, Actionable Insight

Drive innovation and revenue growth in your organization by using Sparq to collect meaningful user insights and guidance that can’t be obtained anywhere else.

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