Research

Visual storytelling to communicate insight: Data visualizations in Vision Critical’s customer intelligence platform

Visual storytelling to communicate insight: Data visualizations in Vision Critical’s customer intelligence platform

Storytelling is the key to effectively communicating insight. A purposeful story creates impact in a way that data and spreadsheets alone can’t. A compelling narrative, paired with the right visuals, engages your stakeholders and helps people see your way of thinking, while making your story sharp, concise and convincing.

The importance of storytelling and visuals informed the latest enhancement to Sparq, Vision Critical’s customer intelligence platform.

What’s new in Sparq (and how it benefits customer intelligence professionals)

Using the “Analysis” feature of Sparq, creating beautiful, engaging charts is easier than ever.

  • Effectively communicate your insight. Whether it’s to inspire action or make a strategic business decision, data is more powerful when it supports the stories you want to tell. Use the charts in Sparq to give stakeholders the customer intelligence they need to make better, faster decisions about your product innovation, customer experience or marketing strategy.

Use data visualizations to effectively communicate customer insight . Use data visualizations to effectively communicate insight.

  • Create clarity. Craft and support your story with the right type of data visualization. Improve the understandability of your customer insight using the charts that are most applicable to your question types and findings.

Creating data visualizations like bar charts is now easier in Sparq.
Creating data visualizations like bar charts is now easier in Sparq.

  • Make customer insight easy to consume for your stakeholders and team members. Using the Stories feature, you can use these additional visualization capabilities to create and share visually appealing, mobile-optimized reports.

Make beautiful and responsive reports.
Make beautiful and responsive reports.

  • Save yourself hours of administration. With additional visualization capabilities, Vision Critical customers can create and share insight quickly and easily directly within Sparq—saving hours per study compared to alternate methods of downloading data to external analysis and presentation tools.

Create tables and other visualizations without the need to export data.
Create tables and other visualizations without the need to export data.

Now available to all Vision Critical customers

These visualization additions to Sparq, together with the recently released Stories feature, will help you analyze your data more effectively and increase the impact of customer intelligence in your company.

We’ll be announcing more exciting additions to our software at the 2016 Customer Intelligence Summit. A must-attend event for customer-centric leaders, the Summit is an opportunity to learn what’s coming up in Sparq and to hear and network with leaders in innovation, customer experience, market research and marketing. Register today and save your spot for the biggest gathering of the best minds in customer intelligence.



Subscribe to the Vision Critical blog

Get free customer intelligence tips and resources delivered weekly to your inbox.

By completing this form you consent to receive emails from Vision Critical. You can unsubscribe at any time. Learn more in our privacy policy.