DID YOU KNOW THAT BIG CONSUMER PACKAGED GOODS COMPANIES HAVE LOST OVER $18 BILLION TO SMALL UPSTARTS? Research suggests that most large-scale consumer packaged goods companies underestimate the pace of change impacting their industry today. They’re behind the curve on digital marketing, they rely too heavily on conventional retailer relationships and they’re not engaging with … Continued
DID YOU KNOW THERE ARE TWO VASTLY DIFFERENT CATEGORIES OF HATERS? Jay Baer and Edison Research conducted a landmark study of more than 2,000 customers and identified Offstage Haters and Onstage Haters—two distinct camps that need to be handled very differently. Supported by dozens of interviews with large and small companies, social networks and review … Continued
Today’s healthcare consumers are increasingly empowered to lead their care decisions. Join Vision Critical and Aurora Health Care at the 2015 Healthcare Marketing and Physicians Strategies Summit and learn how feedback from a patient insight community combined with data from a consumer intelligence platform are evolving digital strategy, determining service line marketing, and influencing product … Continued
Vision Critical’s SVP Marketing Nick Stein will be presenting “The Secret Ingredient to Killer Content Marketing” with Michael Brenner from Newscred at SXSW 2015. With 72,000 attendees, the goal of this week long conference is to bring together creative people and the companies they work with to meet and share ideas.
Vision Critical’s Vice President of Social Media Alexandra Samuel will be presenting at the Collaborative Economy Conference in San Francisco. At CEC 2015 you will discover how the Collaborative Economy is disrupting core business models, what you should be doing to build a strategy to protect and grow your revenue, capture the digital millennial consumer and drive … Continued
Vision Critical’s Founder, President and Chief Product Officer Andrew Reid will be speaking at Cantech’15. The Cantech Investment Conference will bring together the top thought leaders, fastest growing companies and most influential investors in the country for the ultimate Canadian technology development and investor opportunities showcase.
Vision Critical’s CEO Scott Miller will be honoured with the 2014 Innovator of the Year Award by the Canadian Innovation Exchange (CIX). Join Scott Miller and Simon Chong, Managing Partner, Georgian Partners, in a fireside chat about the value of a strong relationship between investor and entrepreneur, and the development and success of Vision Critical.