2013 Entrepreneur of the Year Runners-Up
Andrew Reid, founder, president and chief product officer, Vision Critical Communications Inc.
At the tender age of 23, the son of famed pollster Angus Reid had just finished up at the Vancouver Film School and thought he’d escaped his father’s world of public opinion research. But Andrew Reid was inevitably drawn back in once he saw a chance to turn the industry on its ear with interactive technology. Cut to 13 years later, and Reid’s company, Vision Critical, has grown to 700 employees and counts major brands such as NASCAR, Banana Republic and Discovery among its clients. Vision Critical’s insight communities and products offer brands direct access to customers, all without those annoying polling calls disturbing families at dinnertime. “Bringing that voice of the customer not just into the boardroom, but leveraging them across the company is very powerful,” says Reid. –L.P.
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