4 Ways Mobile Research Challenges Insights Pros
Much has already been said about gathering consumer insights through mobile market research. Many articles talk about how mobile can potentially generate higher response rates across different consumer groups and how mobile consumer engagement can get answers much quicker.
And the buzz about mobile isn’t just hype. Researchers can’t ignore this growing market, as mobile currently represents one of the best opportunities for brands when it comes to getting closer to their customers.
But what’s missing in the conversation about gathering feedback via mobile are the hurdles for insights professionals. The challenges go beyond simply providing a mobile-friendly platform. Below are some issues surrounding mobile research and suggestions that can help.
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