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5 Reasons to Use Communities to Gather Customer Insight

When you think of a community-based approach, you may fall back on social media pop stars Facebook and Twitter. However, I’m going to focus on insight communities and the value they bring to marketers. While social media and other online engagement tools can yield a significant amount of information about consumers and their perceptions, only a community (private or closed) of engaged individuals that regularly weigh in on your brand or organization can give you the necessary insights to make meaningful business decisions.

Here are five reasons why marketers need to adopt a community-based approach to gathering insights. 

Read Andrew Reid’s article on DMNews