In the News

Vision Critical launches Stories on Sparq platform, adding context to customer intelligence

With Stories, customers can organize and share the collective wisdom of their customer insight communities across their organizations, enabling more confident decision-making. … Continued

In the News

Vision Critical launches Stories feature for Sparq customer intelligence platform

The emphasis of Stories promises to shift the business value for customer intelligence from the kind of in-the-moment customer engagement more typically associated with social media to longer-term insights. … Continued

Releases

Vision Critical delivers Stories, making customer intelligence more valuable by placing it in context

In the News

Vision Critical’s new EVP of Product speaks on sale of R&C division and the future

Releases

Veteran software executive Divesh Sisodraker joins Vision Critical as EVP, Product

In the News

Vision Critical is ready to take on the ‘age of the customer’ by helping companies figure out what motivates buyers

Today, Sparq counts about one-third of Fortune 500 companies as customers, including Adobe, Univision Communications Inc. and Molson Coors. Demand continues to build and revenue is building along with it. … Continued

In the News

Being ‘authentic’ doesn’t mean you have to stay small

Over the last 15 years, I’ve learned that you don’t have to be small to be authentic. You do need to know what you stand for, understand who your customers are and what your brand means to them and keep that knowledge at the center of every interaction between customers and your brand. … Continued

In the News

The new Dan Lyons book should have us all rethinking corporate culture

In the same way that you can’t stop customers from talking about you on social media, you also can’t realistically police what your employees say about you. If companies are not proactive in understanding employee concerns, they are putting their talent brand at risk. … Continued

In the News

What the newest wave of the collaborative economy means for big brands

Companies that bring customers into their innovation process will break out of slow, expensive and outdated product development routines. … Continued

Releases

Vision Critical finalizes sale of North American Research and Consulting division to MARU Group

In the News

The survey epidemic is upon us – and something must be done

The era of the spam survey is upon us, and I’m in need of a padded room. Fortunately, Scott Miller of Vision Critical sees change coming – it can’t come soon enough. … Continued

In the News

The Daily Brief – March 31

Vision Critical CEO, Scott Miller, joins Pat Kiernan on The Daily Brief to discuss the company’s strategy and future plans. … Continued

In the News

How to harness digital-led innovation

Innovation leaders from ABC, Mastercard, Vision Critical and Collabosaurus discuss the impact of digital disruption and how they’re working to innovate from within using customers as their guide … Continued

In the News

3 lessons every CMO should know about improving the customer experience

Delivering a great customer experience starts with understanding the power your customers have over your business. Customers are using digital channels and networks to assemble knowledge about your products and give their opinions on them in real time. … Continued

In the News

What Your Kid Can Teach You About the Future of Your Business

Want to predict the future of enterprise technology? Spend some time with an 11-year-old, if you can get him or her to look up from Minecraft. … Continued

In the News

Digital Marketing Confidential with Vision Critical’s Tyler Douglas: Research and demand

The drive to personalization and greater focus on customer experience and the desire to ‘measure’ marketing effectiveness more than ever before have resulted in an exponential increase in marketing tech. … Continued

In the News

Vision Critical spins off Research and Consulting division to MARU Group

Vancouver-based customer and market intelligence firm Vision Critical’s North American Research and Consulting division is being acquired by MARU Group, and will continue to function under the leadership of the current Vision Critical research consulting executive team. … Continued

In the News

Vision Critical agrees to sell consulting business to MARU Group

Vancouver customer research startup Vision Critical is planning to spin off its consulting business in order to focus on its core software product, the company announced Wednesday. … Continued

Releases

Vision Critical spins off Research Consulting division to focus exclusively on delivering innovative customer intelligence SaaS solutions

Awards

Canada’s Top Employers for Young People (2016)

First published in 2002, Canada’s Top Employers for Young People is an editorial competition organized by the Canada’s Top 100 Employers project. This special designation recognizes the employers that offer the nation’s best workplaces and programs for young people just starting their careers. The employers on this list are Canada’s leaders in attracting and retaining younger employees to their organizations. … Continued

In the News

Top Employers for Young People tap into the next generation

The 95 winning companies for 2016 not only welcome young people into their ranks, but also offer unique opportunities for them to develop their knowledge and skill sets. … Continued

In the News

‘Who Framed Roger Rabbit?’ Is Now a Prophecy. And You Need to Embrace Virtual Reality.

For brands that hope to thrive moving forward, the big lesson of the past 10 years — to cultivate authentic relationships with your customers, get close to them, ask for their input and truly listen — is more urgent than ever. Brands need to find ways to give customers what they want, and anticipate how virtual reality (VR) will disrupt their industries. … Continued

In the News

3 Business Lessons From Recent College Protests

Business leaders need to pay attention to the series of student protests shaking up American college campuses. … Continued

In the News

Are You Alienating Your Customers With Spam Surveys?

The proliferation of unwanted surveys is an urgent issue for the market research industry. Over the years, unwanted surveys (including unsolicited telephone calls, emails and popups) have damaged the relationship brands have with their customers. They have also significantly damaged the relationship market research has with potential participants. … Continued

In the News

How to win the holiday sales war

So what does it take to thrive during the holiday season? Playing “Jingle Bells” isn’t enough. Instead, companies must think more holistically about their business and their customers. Start with these three tips. … Continued

In the News

Customer Insight Is DeWALT’s Power Tool

Marketing is all about solving problems, and having the proper tools can help marketers fix major issues. Customer insights are the true nuts and bolts of decision making for DeWALT’s marketing organization. … Continued

Releases

Vision Critical named one of Canada’s 10 Most Admired Corporate Cultures™ by Waterstone Human Capital for its harmony between culture and business performance

In the News

Customer Intelligence Platform Vision Critical Brings Customer Relationships and Sales Opportunities into Sharper Focus with Salesforce

In the News

New Collaborative Economy Report Shows Importance of Price, Convenience and Brand

Releases

DEWALT Wins Vision Critical’s North American Insight Community of the Year Award for DEWALT Insights

In the News

FIR Interview: Jeremiah Owyang on Competing in the Collaborative Economy

In the News

Vision Critical Turns Customers into Advisors of Big Brands

In the News

Vision Critical Puts the Sparq in Customer Intelligence

In the News

Why the Sharing Economy Isn’t Such a Boon for the Little Guy

In the News

L’économie collaborative doit faire sa mue

In the News

Vision Critical Announces Launch Of Nextgen Customer Intelligence Platform ‘Sparq’

In the News

Men of Vancouver: Diraj Goel

In the News

Vision Critical Updates Sparq Platform, Launches Mobile App to Engage Customer Insight

In the News

Vision Critical Updates Its Customer Insights Platform

Releases

Vision Critical Launches the Next Generation of Sparq, the Customer Intelligence Platform Powering Confident, Enterprise-Level Decision-Making at the Speed of Business

In the News

Keep An Eye On Talent And Tech In Canada

In the News

Survey: Millennials Leading the Growth of Sharing Economy

In the News

Millennials are More On Board with the Sharing Economy

In the News

What Customers Want from the Collaborative Economy

In the News

Solution Spotlight, Consumer Goods Intelligence Suite Helps Gauge And Bolster Consumer Loyalty

In the News

What You Need to Know to Compete With the Surging Sharing Economy

In the News

3 ways brands can compete with the sharing economy

In the News

How The Collaborative Economy Impacts The Future Of Work

In the News

Collaborative Economy Has Opportunities for All Companies

Releases

Jeremiah Owyang of Crowd Companies, Vision Critical Release New Report Investigating the Opportunities of the Collaborative Economy for Established Companies

In the News

The Audience Is The Answer: How To Improve The Impact Of Your Content Marketing

In the News

Why You Should Collaborate With Brand Influencers (And How)

Releases

Cathay Pacific Airways Wins Vision Critical’s Asia Pacific Insight Community of the Year Award for Cathay Pacific Insights

Releases

Seventh Annual Vision Critical Summit Comes to Chicago October 21 & 22, 2015

In the News

Why the FCC’s Autodialer Ban Will Be Great for Innovation

In the News

How Automation is Reshaping Market Research

In the News

Engaging Teens and Young Adults At A Time of Economic Uncertainty

In the News

Vancouver’s High-Tech Hurdle: Attracting Top-Level Talent

In the News

Vision Critical Brings Intelligence Suite to CPGs

In the News

What Corporate American Can Learn From CVS Health’s Anti-Tobacco Campaign

In the News

Vision Critical: Gathering Insights from Online Communities

In the News

Why Engaging Gen Z Is Key To The Future Growth Of Blue Chip Companies

In the News

Understanding What Motivates Difference Age Demographic Key to Customer Loyalty

Releases

New Vision Critical Report Finds One-Size-Fits-All Approach to Customer Satisfaction Not Effective for Attracting and Retaining Today’s Customers

In the News

Why Investors Are Watching Vision Critical

In the News

Three Ideas for Showing Customers It’s All About Them

In the News

Vision Critical’s Insight Communities Help Large CPGs Protect Market Share From Startups

In the News

Teens Are More Entrepreneurial Than Ever; What Your Brand Can Do To Connect

In the News

Andrew Reid: Founder, President & CPO of Vision Critical

In the News

Here’s the one huge advantage YouTube has over movie and TV studios

In the News

Vision Critical’s Andrew Reid wants a “Caring Economy”

In the News

Make Love Not War: Turning Angry Customers Into Your Biggest Asset

In the News

How the Internet is disrupting the marketing of everyday consumer goods

In the News

Did Blackberry’s Decline Create Canada’s Thriving Tech Scene?

In the News

Vision Critical Readies for ‘Public Eye’ Amid Shopify IPO

In the News

New Consumer Goods Intelligence Suite Debuts

Releases

Vision Critical Introduces its Consumer Goods Intelligence Suite—Enabling CPG Companies to Engage Today’s Digitally-Empowered Customers for Meaningful Insight

In the News

We’re more than mere consumers, and business should remember that

In the News

Vision Critical Builds Software Platform To Help Better Understand Customers

In the News

This is the biggest lesson from Secret’s demise

Awards

Canada’s Top Employers for Young People

First published in 2002, Canada’s Top Employers for Young People is an editorial competition organized by the Canada’s Top 100 Employers project. This special designation recognizes the employers that offer the nation’s most attractive workplaces and programs for younger employees.

In the News

Angry customers – what do they cost and what do they want?

In the News

Retail, Health Care and Sports: 3 Industries That Need Customer Love

Awards

Branham300

The Branham300 is the definitive listing of Canada‰’s top publicly traded and privately held Information and Communication Technology (ICT) companies, as ranked by revenues. The Branham300 ranked Vision Critical 51st in the Information and Communication Technology (ICT) company category.

 

Vision critical: BC’s booming tech industry despite untapped potential

Awards

Best Companies-One to watch 2015

Vision Critical’s London office as been honored with the Best Companies – One to Watch award. Best Companies have been producing the accreditation standard since 2006 to acknowledge excellence in the workplace. The recognition is based on workplace engagement as an integral component of an organization’s success and growth.

In the News

Social Media Ratchets Up Risks from Angry Customers

In the News

How To Engage The Empowered Teen Employee

Releases

ThinkNow Research and Vision Critical Partner to Provide Businesses Access to English, Bilingual and Spanish Speaking Hispanic Customers Through Vision Critical Insight Communities

In the News

Vision Critical Wants to Transform How Retailers Engage Customers

In the News

Vancouver’s Vision Critical expands customer insight portfolio with Retail Intelligence Suite

In the News

How Vision Critical helps retailers understand its customers

In the News

Vision Critical CEO Scott Miller Talks to Cantech Letter

Releases

Vision Critical Launches Retail Intelligence Suite—Revolutionizing How Retailers Attract and Retain Today’s Empowered, Tech-Savvy Customers

In the News

The 15 Most Innovative Canadian Companies of 2015

In the News

3 CPG Challenges Solved By Putting Customers First

In the News

How Social Media And The Post-9/11 World Shape Teen Viewing Habits

In the News

Vision Critical Creates Customer Intelligence Solution for Pro Sports Teams

In the News

B.C. tech sector brimming with untapped potential

Releases

Vision Critical Continues to Expand in Australia with New Melbourne Office, Sydney Location