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Vision Critical CCO Kelly Hall Awarded “Top 50 Women in SaaS”

VANCOUVER, British Columbia – October 30, 2019 – Vision Critical, a software company that specializes in gathering and applying the hardest-to-reach customer data to improve customer experience, today announced that Chief Customer Officer Kelly Hall has been named one of the Top 50 Women Leaders in SaaS by The Software Report.

The award recognizes female software executives who have achieved notable success in the past year, determined through company caliber and career track record, as well as colleague feedback and individual attributes of integrity, drive, and contribution.

The Software Report stated, "Today, more than ever, it is important that we recognize and celebrate the accomplishments of women in SaaS, software, and the broader technology field. By shining a light on these leaders we can help inspire and encourage today’s younger generation of women to aim high and achieve."

Vision Critical CEO Scott Miller said, “Kelly is a dynamic and passionate leader who plays a vital role in helping companies utilize technology and software tools to gain better insight into the voice of their customers. At Vision Critical, we are proud to champion female leaders in the tech industry and are committed to the ongoing development of women in technology.”

As Chief Customer Officer for Vision Critical, Hall is responsible for global customer enablement and engagement, including Professional Services, Customer Success, Technical Support, and Education.

A proven leader in developing world-class customer experience programs for software organizations, Hall invests in customers by approaching the customer experience as a shared service amongst the entire organization. Her expertise and leadership have empowered Vision Critical to practice customer-centricity by engaging with customers, listening to them, and instituting company-wide mechanisms for creating optimal customer experiences. Her 17-year career in technology customer service is founded on one basic principle: we are nothing without our customers.

Hall joined Vision Critical in 2017 from BMC Software, where she led the worldwide cloud Customer Success organization. Prior to joining BMC, Kelly held leadership roles at CA Technologies and Protiviti. She is currently enrolled in the Harvard Business School Executive Education General Management Program.

About Vision Critical

Vision Critical is a software company that specializes in gathering and applying the hardest-to-reach customer data. Using proprietary technology and processes, Vision Critical is able to deeply engage any audience to increase voluntary customer data capture and apply that data to improve customer experience. With its unique, relationship-based approach, Vision Critical’s Sparq platform lets brands directly interact with communities of opted-in customers. Unlike traditional voice-of-customer methods, Vision Critical unlocks the real-time feedback that companies need to build better products, deliver better services and achieve better business outcomes hand in hand with their own highly-engaged, well-profiled customers.

Hundreds of high-performing organizations across multiple industries benefit from Vision Critical’s technology and guidance, including BuzzFeed, LinkedIn, GoDaddy, VMware, and more. To learn more about Vision Critical, follow us on LinkedIn, Facebook and Twitter, or visit us at
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