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Affluent Women’s Purchases and Influences Are Guided by Life Stage, Not Gender

Millennial women show the highest levels of brand affinity for Google Chrome, according to analytic research firm Vision Critical’s survey that measures social media communication, customer service, perceived value, and uniqueness. “Trust and transparency are the cost of entry to get to Millennials,” says Vision Critical’s Ryan Barker. “Millennials prefer brands that they have a meaningful connection with and offer a competitive uniqueness.”

Millennial women, compared with adults, exhibit loyalty to technology and entertainment brands. Millennials, overall, rank Apple’s iPod in the top 10. By contrast, millennial women rank several Apple brands—including the iPod, iPad, iPhone, and iTunes—in their top 25. 

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