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The AFL builds Australian first online research panel

Australian rules football is understood to be the first major sport in Australia to build an online research panel  that is representative of its fanbase. The practice is well established in markets like the US with sports such as NASCAR have changed rules and aspects of their sport around based on feedback from fans online.

The AFL will turn to its online community of more than 10,000 fans, to review their latest marketing campaigns and to gauge how successful a job they are doing at connecting with supporters. Having a representative online panel enables it to reach ‘passive’ fans that may not belong to clubs but still follow the sport, as well as fans that are more active.

Read the full article on The Australian