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AFL taps online fan community for customer insights

The Australian Football League (AFL) has launched the first online insights community for a major football code as it seeks to bring regular customer research into its game plan.

The fan community, known as AFL Fan Focus, was developed in partnership with insight community technologies firm Vision Critical. The digital platform will allow the AFL to hear from its fans regularly, in an online community, with the sharing of ideas and experiences through interactive surveys and topical discussions enabling the AFL to understand the issues facing its audience.

Read the full article from Marketing Magazine.