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Almost Half of Canadians Plan to Shop via Mobile this Holiday

Almost half of Canadians, 45 per cent, expect to shop online or via their mobile this holiday season. A survey conducted by Vision Critical found that Canadian expectations and trends for their holiday shopping this year include an adoption of technology. Citing long lines, parking and traffic as a shopping deterrent, it was found that 40 per cent of Canadians surveyed appreciate the convenience of online and mobile shopping while 34 per cent are avoiding in-store hassles, 19 per cent appreciate time savings and seven per cent expect a reduction of costs.


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