Sydney, Australia – October 19, 2012 – Vision Critical will play a dominant role in the upcoming Annual Australian Marketing Institute Conference held October 23-25 at the Grand Hyatt Melbourne. The conference, attended by over 200 marketing professionals, will include presentations from the Vision Critical team on efficient and effective marketing practices.
Vision Critical Executive Vice President and Managing Director Peter Harris and Australian Marketing Institute Chair Lee Tonnito will share the results of their “Future of Marketing” study at the event. This multi-pronged project helped the AMI understand how marketers in Australia perceived the dynamic world of marketing and their expectations for a professional marketing organization.
Other Key Vision Critical Events at the AMI Conference:
“Surfing the Insights Innovation Wave” Master Class
Director of Vision Critical University Ray Poynter will lead a half-day exclusive master class highlighting key changes on the Insights Innovation process
Tuesday, October 23
Gala Dinner & Awards Presentation
Recognising marketing excellence in 16 categories across a diverse range of budgets and industries.
Wednesday, October 24
“Always on Research” Breakfast Seminar
Director of Vision Critical University Ray Poynter will discuss how change in customer insight is driven by a need for speed, relevancy, and accuracy.
Friday, October 26
The Vision Critical team will be presenting on a wide range of topics at the conference:
- Pros and cons of new MR
- Migrating the trusted principles of offline to online qual
- Community panel engagement
- Behavioural economics
- Socialising your business
Register for the Annual Australian Marketing Institute Conference at http://www.ami.org.au/2012annual/