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Asda Wins Vision Critical’s European Insight Community Award

UK — ASDA’s customer community Pulse of the Nation has won the Vision Critical 2013 European Insight Community of the Year award.

Every year, entrants are appraised for their commercial application, insight innovation and creative use of technology by a panel of judges from across the business.

With more than 20,000 active members, the Pulse of the Nation community, which was created in 2010, is now a cornerstone of the company’s PR strategy alongside Asda’s monthly Mumdex barometer of mums’ sentiment.

Read the full article on Research Live